Kruse Kronicle

Tag: Consumer Segmentation

  • The Death of Consumer Segmentation?

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    by

    mwkruse
    in ,

    Advertising Age: The Death of Consumer Segmentation? Rethinking a Traditional Marketing Tool One of the most important paradigms governing today's marketing world is the constant drive to better segment a brand's customer and prospect base. Conventional wisdom says that the better we segment consumers, the better we can market to them. Consumer segmentation is viewed…