Tag: Enterprise 2.0

Unbundling the 20th Century Mindset

Aug 3, 2009

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by

mwkruse

in Business, Social Media, Sociology, Technology (Digital, Telecom, & Internet)

Wikinomics: Unbundling the 20th Century Mindset Having spent the past three years of my life in the Enterprise 2.0 / Collaborative software market, I remain struck by the industry’s continued lack of ability to define a compelling reason for enterprises to adopt new software applications, such as blogs, wikis, microblogs, etc. In the early days…