Tag: Generation Y
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Gen Y forces retailers to keep up with technology, new stuff
USA Today: Gen Y forces retailers to keep up with technology, new stuff The next time you see a member of Generation Y, show some appreciation. In Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail, Kit Yarrow and Jayne O'Donnell say today's teens, tweens and twentysomethings "were the least likely to cut back…