Kruse Kronicle

Tag: green marketing

  • Green Gap Is Bigger Than Ever

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    by

    mwkruse
    in ,

    Marketing Daily: Green Gap Is Bigger Than Ever … But as thousands of companies try to link their marketing messages to Earth Day, scheduled this year for April 22, a new study from OgilvyEarth finds that the vast majority are not having any impact on consumer behavior. While 82% of Americans have "good green intentions,"…