Tag: marketing
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Pink makes women donate less to breast-cancer causes: study
The Globe and Mail: Pink makes women donate less to breast-cancer causes: study When professor Stefano Puntoni set out to study the marketing power of pink, he and his fellow researchers expected to prove the rosy colour makes campaigns against women’s diseases, such as breast and ovarian cancer, more effective. After all, pink is often…
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Business Models Aren’t Just For Business
Harvard Business Review: Business Models Aren't Just For Business … One epiphany from my immersion into the non-private sector is how strenuously social sector organizations resist the notion they have a "business model." Non-profits, government agencies, social enterprises, schools, and NGOs consistently proclaim that they aren't businesses, and therefore business rules don't apply. Well, I'm…
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Men, Women, and Business Referrals
Women Entrepreneur: Tap Multi-Influential Referral Power … A woman will refer up to 26 individuals to a company, product or service if she is happy with her experience, according to Winning the Toughest Customer:The Essential Guide to Selling to Women, by Delia Passi. Men, on the other hand, will refer an average of 11 people,…
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Honorable Marketing
Urban Perspectives: Honorable Marketing by Bob Lupton "Here’s my bottom line: the Kingdom doesn’t need our hype. The Kingdom needs people who speak the truth." Cheerios just got a black eye. For as long as I can remember, those little round “O”s have been a breakfast favorite of both children and adults. Kids have spelled…