Tag: paradox of choice
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The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices
Atlantic: The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices A new paper reviews how psychology, biology, and neurology are ganging up on economics to prove that, when it comes to making decisions, people are anything but rational. Daniel McFadden is an economist. But his new paper, "The New Science of…