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Tag: Women Favor Olympics

  • Women Favor Olympics

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    mwkruse
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    Marketing Charts: Women Favor Olympics Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company. Through February 21, 2010, an estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership earlier this month was almost the exact opposite, with its audience…