A Generation Serves Notice: It’s a Moving Target

A Generation Serves Notice: It's a Moving Target is New York Times article about the Millennial Generation. It is a lengthy article about their use of technology, values, inclinations to work in communities, and how businesses might market to them. The quote below is what Willam Strauss and Neil Howe would have predicted:

"You've got a group of kids who are unbelievably, incredibly loyal to each other," Dr. Levine said. "They are very bound to ethics and values. But in a funny sort of way, it prevents some of them from developing as individuals." Along with finding technological dexterity in this group, and a highly developed ability to work in team settings, Dr. Levine said he had encountered concerns that some young people lacked the ability to think and plan for the long term, that they withered without immediate feedback and that the machinery of groupthink had bred a generation flush with loyal comrades but potentially weak on leaders.