Blogger Buzz-Kill? is an article from TCS Daily. The author is speculating on the future of the blogging phenomenon. Here is the conclusion of his observations:
Even if the biggest, richest, and most popular blogs are hugely successful financially — and more importantly, even if they're not — there will be millions of people out their generating and publishing their own content. Regardless of what happens, the vast majority will be doing it without being paid (they already are) and they'll be doing it because, as I noted last week, it's fun. Which is what should really worry the Big Media people, because it's something that doesn't change with the financial markets. From four years ago comes this advice: "Beware the people who are having fun competing with you!" Because it's hard to put them out of business, so long as it stays fun.
So the real threat to Big Media will persist even if Gross's (wishful?) forecast of a blog "bubble" comes true: It's the danger posed by a collection of amateurs who can do many of the things that only a select few used to be able to do. And the real story isn't whether some bloggers get rich — though, obviously, I'm all in favor of that — but whether those who used to be sheltered by high barriers to entry can manage to survive in a world where those barriers have largely vanished. So far, it's looking like a close-run thing.
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