Fernando's Desk (Fernando Gros): Attention Economics
Often, we assume that in order to communicative our message more effectively we have to overcome a lack of clear information. Whether it is the “unchurched” concept we find in attractional church growth models or the doctrinal illiteracy at the heart of programmes like Alpha, the assumption is that folks are “ignorant” of the Christian message.
However, attention economics suggests that today, technologically-driven societies don’t face a deficit of information, but a deficit of attention and by extension, a lack of the skills required to assess and evaluate information.
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