Columbus Dispatch: God Inc. (HT: Presbyweb)
Companies incorporate faith into their names, business models.
Open the box of a new Buck knife and you'll notice a couple of things.
The finely sharpened blade and sturdy design you would expect, but a statement on the warranty card might surprise you.
It talks about new knife owners being part of the Buck family and says God is the company's senior partner. It encourages buyers to look to God for support during troubled times and quotes John 3:16.
As it has become more politically and socially acceptable to be vocal about one's faith, companies both large and small are putting religion in their business practices.
Ohio University advertising professor Jan Slater said the faith-based movement is getting bigger all the time, with companies from Coca-Cola Co. to Procter & Gamble holding marketing summits on how to target the faithful.
But it is a different story for smaller companies. For them, faith is something intrinsic in how they do business. …
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