Wired: Teens Totally Not Into Olympics
…But one area where NBC may have lost: The teen demographic. Only 46 percent of teens surveyed by Harris Interactive showed any interest in watching the Olympics. And if teens are indeed abstaining, it's not because they think that the Olympics are a crass, greedy commercial enterprise — in fact, 71 percent of those polled "were likely to agree that the games are about more than merely medals and marketing," according to Harris Interactive. So why won't they watch? Because it's not convenient for them.
"Teens want quick-hitting videos," says Bill Carter, a partner at youth marketing agency Fuse Marketing. "They don't want the lead-up and they don't want the analysis. They just want the video. …
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