Philadelphia Inquirer: Who'll profit when economy snaps back
NEW YORK – Economic cycles are Darwinian, picking off weak companies and leaving survivors stronger.
A year into the recession, solid retailers have their pick of mall space. Respected banks are getting an influx of deposits. Tech companies with money to spend are having an easier time hiring.
It has been a year of brutal losses. More than 1.2 million jobs have vanished. The broadest measure of the stock market, the Wilshire 5000, is down more than $7 trillion, a 40 percent slide.
Corporate survivors, however, should benefit as competitors disappear.
Retailer Bed Bath & Beyond Inc. will not have to contend with Linens 'n Things Inc., which is in liquidation. Best Buy Co. Inc. may not be fighting price wars with Circuit City Stores Inc., which is reorganizing in Chapter 11 bankruptcy. FedEx Corp. will not scrap for market share against DHL Express, a German-owned company that is leaving the United States. …
I don't know if Darwinian survival of the fittest is the best analogy. I tend to think of this more as the occasional forest fire that sweeps out the underbrush and leaves the remaining forest life in a healthier, more fertile condition. It is a natural process of the business cycle.
We've had a great relationship with a plumbing, heating, and cooling company. They provide excellent service, great follow-up, and at reasonable prices. They just installed our new heat-pump system a couple of weeks ago. I asked how business was going. The guy told me they were doing great. They're hiring people. A couple of local firms that became too loaded with debt and provided less quality service are likely to go under next year, and this firm believes they will be able to buy these firms out, giving them access to their client base. Firms that behave responsibly consistently may not catch as much of the big boom upswing, but they are the ones who generally survive and even thrive in the downswings, snatching up opportunities.
I have other business owner friends who have very optimistic long-term (more than a year) views. Down business cycles are not entirely bad things, but that doesn't mean they aren't painful.
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