Tweetraising: The Potential For Charities On Twitter

Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits? The ability to use social media to fundraise for charitable purposes has been questionable. A few months ago, the Washington Post reported that Causes, one of Facebook’s popular applications used by non-profits to raise money, was not netting much money for charities, despite its large amount of users (according to the application’s page, it has 26 million monthly users).

Twitter, the current darling of the social media world, is increasingly being used by charities. In addition to building awareness, Twitter has potential to raise charitable contributions. One of the more successful initiatives launched in the Twittosphere was February’s global Twestival, which raised over $250,000 for charity:water, a non-profit organization devoted to bringing clean drinking water to developing nations. The volunteer-run organization held events to bring Twitter communities in nearly 200 cities together. 250K sounds like an awful lot of dough to raise over the microblogging network, but this amount fell way below Twestival’s goal of $1 million.

Still, Twitter’s viral, real-time nature allows for a fast (and relatively low-cost) way to raise funds. …