Tech-Savvy Moms Increase Social Media Use by 462%

The number of increasingly tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go online has increased 348% during the same time period, according to a recent research study from BabyCenter, LLC.

“The 21st Century Mom Report,” revealed that, in addition to bigger trends shaping motherhood such as comfort with technology and increasing eco-friendliness, becoming a mother is a huge, life-stage transformation that alters a woman’s lifetime purchasing behavior and criteria and triggers a significant re-evaluation of products and brands. For example:

    * 85% of moms say having a baby changed their purchasing habits.
    * 73% say it changed their purchasing criteria.
    * 62% say it changed the brands they purchase.

Before having children, BabyCenter said that women are most concerned about product and service quality, features, and design. After becoming mothers, they are much more likely to shop based on safety, quality, and price.

The study also found that pregnancy and parenthood create a series of entry points which create a timeline of purchases for such things as home renovations, digital cameras, travel and appliances. …