Living Art Media: The Evolution of Print
How dynamic content and developing technologies can revive an industry with an uncertain future.
It’s the year 2015 and a commuter is heading to work on the train. After taking a sip of his coffee, he glances down to see a moving picture of his wife blowing kisses to him on the front of the cup. Smiling to himself he turns the cup around to check the coffee level, shown as a horizontal line dancing with the motion of the train. Placing the cup down on the tray, he picks up the local newspaper and glances at the headlines. The paper is alive with moving pictures and type that begs for his attention. He swipes his finger across the top of the paper and when a password box pops up he taps something in. Suddenly the paper transforms itself into a much more pleasing layout reading “Welcome Mr. Smith.” All the articles are custom tailored to him.
For now this reads like a scene from a Hollywood sci-fi blockbuster but the truth is we may be just a few short years from realizing this. …
Be sure to catch this clip, particularly the end where you see what a future mag may look like.
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