Marketing Charts: Generation Gap Narrows: Parents, Kids See Eye-to-Eye on More Things
New cultural attitudes, the expanding role of technology and the current economic climate are narrowing the generation gap and drawing today’s American families closer together, changing how parents raise and regard their children compared with how their parents raised them, according to a recent study commissioned by Nickelodeon and conducted by Harris Interactive.
The study, entitled “The Family GPS,” found that – as Millennials become parents and Baby Boomers become grandparents - today’s increasingly multi-generational and diverse American families are rapidly becoming united by an expanding set of values and converging tastes.
Generation Gap Ends, Family Fusion Begins
Today’s families are increasingly multi-generational – with kids, parents and grandparents living together in one household or in close proximity – and closer knit, often sharing the same interests and tastes. As a result, the study found that it is a top priority to seek and create opportunities to spend more time together, preferably in the home, which serves as the main hub for free time as well as family life.
Study findings about family time: …
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