ViralBlog: Pepsi Skips Superbowl For Social Marketing (HT: Danny Gamache)
Pepsi knows no advertising spot is wanted as much as one on Superbowl Sunday. Traditionally all the brands advertising during the big game use every trick in the book to create the most memorable, noteworthy commercials. Pepsi has always been present on Superbowl Sunday, but not anymore from now on.
After 23 years of advertising on Superbowl Sunday, Pepsi has decided to invest the money in a $ 20 million dollar social programme.
On January 13, Pepsi will launch their programme called ‘The Pepsi Refresh Project‘. People can contribute by naming a project in their community that needs help. The projects that get the most votes will receive help from Pepsi. With this project Pepsi hopes they will create a wave of do-gooding on a smaller scale with people funding community projects themselves. …
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