ParentDish: Nielsen: Teens Sends an Average of 10 Text Messages Per Hour
They may take time out for school and (occasionally) sleep. Otherwise, American teenagers are busy sending an average of 10 text messages per hour.
Researchers for the Nielsen Company learned of the stat after looking at more than 40,000 monthly mobile bills. Nielsen is the same New York marketing and advertising research company that provides ratings for television shows.
Turning their attention to cell phones, researchers also discovered that tweens send an average of four text messages per hour.
Roger Entner, senior vice president of Research and Insights, discussed the revelations in a blog Jan. 26 on the company's Web site.
He writes that kids "text in the morning before they brush their teeth and continue late into the night with the last text messages (also called SMS) sneaked in under the covers right before they close their eyes to sleep. Until now, there has been very little firm data available about how pervasive texting has actually become among the under aged."
Entner calls the results of his company's study "staggering." …
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