Online Canadians Report a Large 35% Decline in the Amount of Email Received

Ipsos: Online Canadians Report a Large 35% Decline in the Amount of Email Received

Calgary, AB – Online Canadians have reported a significant decline in the number of weekly emails received, according to the latest Ipsos Interactive Reid Report. The average number of email received in the past week (including spam) has declined by 35% from 198 in late 2008 to 129 today.

“J1a. In an average week, how many emails do you receive (including spam)?”

Generally, 18-34 year olds do everything more online than their older counterparts. However, this age group now receives the fewest emails each week with an average of 116. Those respondents with high school educations or less also receive significantly fewer emails each week.

Study author Mark Laver noted that ‘when you look at some of the new communications platforms, such as Facebook, Twitter and Messenger, that have taken off in the last few years the decline in email usage is really not that surprising, what is surprising is the size of the decline that is happening.’

One of the reasons that email usage may have declined so dramatically are emerging communications platforms such as Facebook, Twitter, and various Instant Messengers. In fact, Facebook users send an average of 16 messages inside of that platform each week. Those using MSN Messenger or Blackberry Messenger are sending even more messages on a weekly basis. …