This is an interesting TED video by Sheena Iyengar about how cultures differ in their assessment personal choice. One quote:
…The assumption, then, that we do best when the individual self chooses only holds when that self is clearly divided from others. When in contrast two or more individuals see their choices as and their outcomes as infinitely connected, then they may amplify one another’s success by turning choosing into a collective act. To insist that they choose independently might actually compromise their performance and their relationships.
Yet that is exactly what the American paradigm demands. It leaves little room for interdependence or individual fallibility. It requires that everyone treat choice as a private and self-defining act. …
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