The Economist: Car-sharing: Wheels when you need them
Renting cars by the hour is becoming big business.
CAR clubs, whose members pay an annual fee and then rent a car by the hour on a pay-as-you-go basis, are moving from a fringe fad for greens to a big global business. Carmakers have no choice but to pay attention: one rental car can take the place of 15 owned vehicles.
Car-sharing started in Europe and spread to America in the late 1990s, when the first venture opened in Portland, Oregon, a traditional hangout of tree-huggers. For years it was organised by small co-operatives, often supported by local government. It still has a green tinge. One in five new cars added to club fleets is electric; such cars are good for short-range, urban use. But sharing is no longer small.
Frost & Sullivan, a market-research firm, estimates that by 2016 the market will be worth $6 billion a year, half of that in America, with a total of some 10m users. Outside America, most of the growth is in Britain and other north European countries such as Germany. The market leader is a company called Zipcar, founded in Cambridge, Massachusetts, which is now headed for a public listing. Zipcar already has 400,000 members, mostly in America where it is thought to have 80% of the market. It recently bought Streetcar, the market leader in London, though competition authorities are still scrutinising that deal. …
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