Celsias: Be Careful how you put the Climate Change message
… So it may be that stories of terrifying doom and gloom just don't have the effect of spurring people into action, and that people respond better to a story that offers some hope. And this may be true regardless of their initial world view. They also did other studies that backed these findings in different ways. And by the way it also seems really scary anti smoking advertisements can actually backfire if they clash with people's underlying beliefs.
They also found that in climate change framing environmentalism as patriotic can be more effective than appealing to fear as a motive. We don't know that this works beyond the US, in that patriotism may not be such a powerful force outside of the US. …
There is a lot of truth to this. There is also the issue that when an apocalyptic future is forecast with only a radical (and ultimately unrealistic) reorganization of human existence offered as the solution, people experience alarm fatigue. It's easier to tune out altogether than to do a few things that might improve the situation.
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