Tag: advertising
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Finding God in Advertising
(re)integrate: Finding God in Advertising Bob Robinson In a profound chapter in A Matrix of Meanings: Finding God in Pop Culture, Craig Detweiler and Barry Taylor look at how advertising has shaped contemporary society. The authors offer "Ten Commandments of Advertising," all of which point to an overarching question that people in this (and every) culture…
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Product Placement Discovered in 19th Century British Novels
Seattle PI: Product Placement Discovered in 19th Century British Novels According to a recent article in the Wall Street Journal, Get Ready for Ads in Books, with the drop in e-reader prices, tech players entering the book retail trade, and the ever-downward pressure on book prices, e-book or otherwise, publishers, facing diminishing profits, are turning…
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Big Sort: Advertising
(Link to Part 7) Advertising is another area of life affected by the sorting phenomenon. In The Big Sort, Bill Bishop writes that until the 1950s, most advertising for consumer products was through mass advertising. This applied to political campaigning as well. But by the summer of 2006, advertising and campaigning had become exercises in…