The Economist: From geeks to greens
Executives are switching in droves from the computer industry to clean-technology firms. Do they have what it takes to succeed?
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Many of these techies are being recruited by the same Silicon Valley venture firms that were behind successive generations of tech companies, from PC-makers to software companies to two waves of internet firms. Along with Foundation Capital, several of the leading venture firms, including Kleiner Perkins and Khosla Ventures, are now betting big on green.
The multi-billion-dollar question is whether the skills that make somebody a successful executive, entrepreneur or investor in digital technology also work with green technology. What does a software guru bring to biofuels? Can you build an electric car in a garage? The answers may have huge implications for the planet.
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