The Economist: From farm to fork
Bar codes that let shoppers trace their food back to the field.
DESPITE its preoccupation with hygiene, America’s dirty secret is that it is one of the most dangerous places in the developed world to eat. Every year 76m Americans become ill because they have consumed contaminated food—a staggering 26,000 cases per 100,000 population. In Britain, where people consume far fewer hamburgers, generally eat out less often and buy nowhere near as many ready-meals, there are 3,400 cases of food poisoning per 100,000 population annually. France is safer still, with only 1,200 annual instances per 100,000 people.
Most cases of food poisoning are mild, with victims recovering in a day or two. Sometimes, however, foodborne illnesses kill or cause permanent health problems. In the United States around 5,000 people die and a further 325,000 wind up in hospital each year as a result of food poisoning. The annual cost to the country, in medical treatment and lost productivity, is more than $35 billion. …
… Tracking down the source of a foodborne infection is notoriously difficult. The vast majority of incidents are transitory in nature—a leaky toilet, a wandering animal, a momentary lapse of hygiene in the field or factory. But mounting concern about this lack of traceability has prompted the food industry itself, as well as the American government, to take action.
In October 2007 producers in the United States and Canada joined forces to launch a plan called the Produce Traceability Initiative. This uses bar-codes to track fruit and vegetables through the distribution system. Although participation in this particular plan is voluntary, it may soon become compulsory to provide traceability of some sort.
That is because lawmakers on Capitol Hill want to give the Food and Drug Administration (FDA) sweeping new powers to oversee food production. A bill introduced in the House of Representatives by John Dingell, a Democratic congressmen from Michigan, was passed in July, though it has yet to be taken up by the Senate. But with the White House, the food industry and the FDA behind it, the bill could be law before the end of the year. If it is, then companies selling food in America will have to adopt a tracking system that can identify the farmer, the field, the picker, the packer, the shipper, the wholesaler and the shop—all within two business days of a case of food poisoning being reported. …
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