10 “Needs” Advertisers Address

Advertising Age: Remember to Give Them What They Want (It's Really Very Simple)

Remember to Give Them What They Want (It's Really Very Simple). …

So what do people want, exactly? …

1. To feel safe and secure.

2. To feel comfortable.

3. To be cared for and connected to others.

4. To be desired by others.

5. To be free to do what we want.

6. To grow and become more.

7. To serve others and give back.

8. To be surprised and excited.

9. To believe there is a higher purpose.

10. To feel that they matter.


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