Wired: Adobe Unveils Apple-Compliant ‘Digital Publishing Platform’ for iPad Media Apps
Adobe announced Tuesday that a new component to its Creative Suite 5 software — used widely in the publishing industry to, among other things, create glossy magazines — was used to create the Apple-compliant digital version of Wired magazine.
The development puts Adobe squarely back in the high-stakes tablet game with a “legal” way for publishers who already use their popular layout and production suite to create dead-tree output to efficiently create derivative digital versions for the iPad.
The approach — which Adobe does not describe in any detail — apparently does exactly what what was intended with a compiler that Wired magazine was initially employing to create its June issue for the iPad, or more accurately, the reader or “wrapper” for the content which combined are the app. (Both Wired.com and Wired magazine are owned by Condé Nast.) …
I heard today that Wired already has more people subscribing to this iPad edition than the print edition. It is causing quite a buzz in the print media.
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