Kruse Kronicle

My 2012 Olympics Inspired New Logo for the PCUSA

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by

mwkruse
in ,

One thing we have discussed at the General Assembly Council for the Presbyterian Church, USA, is our need to communicate our message better. We have even discussed changing our name to reflect our mission better. We have talked about developing a distinctive image.

This week's unveiling of the emblem for the 2012 Olympics inspired me for a new PCUSA logo. Here is the Olympic logo:

Uolympics1tm

Here is the old boring PCUSA logo:

Pcusa_logo_2

Now here is my proposed new PCUSA logo:

 

Pcusa_2

I don't know. What do ya think? The British advertising firm got $800,000 for their logo. I'll settle for half that.

Comments

11 responses to “My 2012 Olympics Inspired New Logo for the PCUSA”

  1. Quotidian Grace Avatar
    Quotidian Grace

    That’s great, Mike! Love it!!
    It looks like a torch (maybe representing Hope?) in front of random bits of the old PCUSA logo.

    Reply
  2. Michael W. Kruse Avatar
    Michael W. Kruse

    Interesting you picked up on the torch. I didn’t throw these together to intentionally create any recognizable image but looking at it later I saw a torch as well.
    Torch of hope? Torch to shine the light on injustice? Torch to burn down the Lousiville offices? That’s the beauty of it! All PCUSAers can identify with something it. 🙂
    (That will be $400,000 please.)

    Reply
  3. neil Avatar
    neil

    I’ve never been fond of the old logo. As for your design, there is probably something there for everyone, you have beautifully removed the scandal of the cross and ripped the head off the symbol of the Holy Spirit.
    One things for certain, I should be a part time logo designer for that British firm, if that is an $800k logo I could produce a couple of those a week and retire in a month!)

    Reply
  4. Viola Larson Avatar
    Viola Larson

    I’m afraid I just saw a lot of broken pieces and a flame that was being squeezed in the middle. Maybe if you could just fix the broken pieces the flame would burn brighter, but please not like it was before!

    Reply
  5. jim Avatar
    jim

    Awesome. What an effective application of deconstructionism.

    Reply
  6. Michael Janapin Avatar
    Michael Janapin

    Hello namesake,
    I’m not a member of PCUSA but I’m disturbed by the way you ‘deconstructed’ the logo Derridean style. 😛 It looks like an earthquake hit it beyond recognition. 🙂 Anyways, good job with the Photoshop.

    Reply
  7. Kathy H. Avatar
    Kathy H.

    That London Olympics logo bothers me. I keep seeing a broken (but not broken enough) swastika.
    Mike, as an abstract composition, yours is better. And as a symbol for our fragmented church . . . whew!

    Reply
  8. Michael W. Kruse Avatar
    Michael W. Kruse

    Kathy the broken swastika was the first image that hit my brain when I saw this as well.
    I wan’t attempting to represent a fragmented church, just a postmodern one. 🙂 I love the comments here. I think I created it in less than ten minutes with no attempt to create any symbols in it.

    Reply
  9. ZZMike Avatar
    ZZMike

    I think I see your inspiration for the logo – disorientation – but the Episcopal Church is way ahead of us in that regard. The latest TEC fiasco is the priest who is also a Muslim. She says, “Jesus led me to Islam.
    Rev. Dr. Ann Holmes Redding

    Reply
  10. Melissa Lynn DeRosia Avatar
    Melissa Lynn DeRosia

    Hey Michael, I think I need this printed up on a T-shrt for me to wear at the next GAC meeting 🙂 Hope you are doing well.

    Reply
  11. Michael W. Kruse Avatar
    Michael W. Kruse

    Has a nice Picasoesque feel, don’t ya think? 🙂
    Doing well. I hear Matt had a great installation at your home church. Sounds like it was awesome! Hope all is well in MI.

    Reply

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